Huggies – The Wipe Off

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THE POWER TO WIPE 50% OFF THE PRICE IS YOURS!

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The biggest movie spectacle of the decade, Avengers Endgame was slated to release soon. Every brand wanted to leverage this and get its share of PR. So, our task was to stand out in this sea of contextual ads. That’s why we decided we won’t make an ad. 

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We created a unique platform – A web app where users can wipe 50% off the products price by just snapping their fingers. Exactly how Thanos, a character from the movie snaps his fingers to wipe off 50% of everything on the planet.

 

This innovative platform helped us connect better with our key audience, the millennial mums (aged 36-25) who have grown up watching the Marvel movies and comics.